THE RED BENCH
THE RED BENCH
The main goal of this initiative is to highlight the importance of the commitment against the violation of women’s rights, a global issue that, even in the modern era, continues to produce an alarming number of victims. This problem hinders social development in the poorest regions of the world and slows down the journey towards gender equality. Therefore, it becomes essential to undertake preventive actions: pursuing gender equality represents the main path to avoid conflicts and reduce the high levels of violence against women.
Let’s stay united in fighting violence against women: the responsibility is collective, and today we commit to making our voice heard together with institutions, collaborators, and through art, aiming to raise awareness in society.
WHAT LIFE WOULD BE?
WHAT LIFE WOULD BE?
As a leading company in the packaging sector, our mission is to promote a positive view of packaging. While maintaining a rigorous and technical approach, we are excited about the idea of conveying meaningful messages in a fresh and contemporary way! We aim to introduce an innovative language to help consumers understand the value and functionality of packaging in our daily lives.
Some photos from the backstage of the video “What Life Would Be!” a world without packaging: written by Leonardo Manera, a well-known television personality, comedian, and cabaret artist, to explain that “without packaging a product is not safe, it deteriorates quickly, cannot travel, you don’t know who made it, how it is made, and when it expires. Imagining a life without packaging is, in fact, impossible.” In the Cast also Anna Paola Cavanna, President of Laminati Cavanna.
